Selling with Brian

The way companies grow revenue has changed. In today's market, closing a deal is no longer the finish line; it's the starting block. The most successful businesses are those that transform customer success into a powerful revenue engine. This requires sales, marketing, and customer success teams to work together to build long-term relationships that lead to more business, higher retention, and powerful client advocacy.

In sales the voice of your customer is your most powerful asset. Customer reviews and referrals aren't just a nice-to-have; they are the bedrock of a thriving business strategy, acting as potent drivers of trust, credibility, and ultimately, growth. Positive reviews offer invaluable social proof, swaying potential customers and showcasing a track record of excellence. In addition, referrals  consistently yield higher conversion rates and foster unparalleled customer loyalty. By understanding and actively cultivating these vital avenues, businesses can unlock significant advantages, transforming satisfied customers into powerful advocates who contribute directly to long-term success.

If you ask salespeople to be honest, most of them will say they don't like cold calling. They will try to avoid it by saying cold calls don't work. Those who know the Sandler Belief Wheel know that their beliefs will impact results. If you think it won't work, it won't. To help you change your mindset about cold calling, here are some tips to help you make them more effective.